Maloja
Maloja ist eine dieser Marken die scheinbar aus dem Nicht entstanden ist. Eine Gruppe von Freunden die einen Steinwurf von St. Moritz entfernt einen Gipfel namens Maloja entdeckt und einen herrlichen Tag dort an einem Tellerlift genießt.
Jahre später ist Maloja ein Alleskönner im Sportbekleidungsbereich: Egal ob Sommer oder Winter, ob Rad- oder Skisport. Maloja setzt neue ästethische und funktionelle Maßstäbe.
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